Puritans Ban Mum's Mayonnaise ad!

YouTube - **BANNED ADVERT** Heinz Mayo Advert- June 08

How dreadful.


Kiss goodbye to your sales, Stonewall tells 'homophobic' Heinz after advert is pulled - Media, News - The Independent

That's ridiculous! They shouldn't pull an advert just because of a gay kiss. And there are no complaints when it's a man and a woman kissing

I thought the advert was quite funny, and I wouldn't blame Heinz for it, seeing as they were the ones who made it in the first place. I expect they pulled it because they wanted to avoid a bad reputation after the 200 complaints, and that's coming back to kick them in the bum.

It's as ridiculous as the 'pulled' ad for Dunkin Donuts ... the girl in said ad was wearing a scarf (allegedly) reminiscent of the keffiyeh worn by the late Yasser Arafat. It was thus construed as supporting (or glamorising) Palestinian nationalists, who are as we all know, terrorists.

The world has gone crazy ...

What gives — aren't all mayo consumers gay????

Heinz mayonnaise isn't very good anyway. Hellman's/Best's is much better. Silly to pull the ad. It was slightly amusing.

I laughed out loud.. that was cute.

"Straight home after work sweet cheeks"

Heinz has a few other gay positive/accepting ads, although they seem to be limited to Europe, Australia, and the U.K. (The U.S. just isn't ready for it yet.) I haven't heard anything about the other ads being pulled. I don't think I will boycott them over this, since they seem to have a good overall track record for gay-positive advertising.

Commercial Closet Association

You can see tons of gay-themed advertising at this site. Some are positive (same-sex affection, family acceptance, gay pride, etc.) and some are negative (stereotypes, homo/transphobic, GLBT punch line).
http://www.commercialcloset.org/
Agreed.

No way, I liked that advert!

I'd like the advert more if they were both called 'dad'.

I thought this ad was so sweet. One of my straight friends sent it to me... and called before hand to call me "sweet cheeks" I didn't understand until I saw it. Just love it.

I laughed too. Silly PC world we live in.

Ads often get pulled for fewer complaints than that. Because most people don't usually bother to put pen to paper or make the call when they're angry about something on TV, there's some formula they use to work out the number of people who've been offended from the number of complaints received.

The ad for a chicken curry sauce where a woman in a sari bent over a chicken, struck a small gong and told it to open its chakras was banned after only 25 and the Citroen ad where the model walks away from a crash with perfect make-up despite the air bag going off was pulled after 10. 200 complaints in a week is quite a lot for one advert.

There are a lot of people out there whose heads this ad just went sailing straight over. I think Heinz were a bit too clever with their humour. I suppose it might have worked a little better if the guy had had a stronger NY accent. Isn't it amazing how people immediately assumed that the ad was promoting homosexuality? Would anyone have complained if it had been two women?

And here is a sample of their ketchup:

YouTube - Heinz Ketchup Humorous Ad



With regard to the OP, its ironic that LGBT groups caused this snickers ad to be withdrawn as they felt it promoted homophobia:

YouTube - Snickers Kiss

thank god that ad was pulled it could have been the downfall of civilization as we know it.......LOL

Although the Snickers ad included a same sex kiss, it was not depicted in a positive way. It was depicted in an "ew, gross, ick, our-masculinity-is-threatened" kind of way. The Heinz ad, on the other hand, depicted same sex affection in a positive, "not a big deal, just a normal family, like any other family" kind of way.