If you look on craigslist, they post ads searching for models from time to time. They're guidelines include "caucasian, fit, (if you can't see your abs, then this isn't the job for you". Cody Media, is the official name that they use, and they pay they're models upwards of 2000 dollars per video. They're not hurting for money.
I think it's a shame that they've boxed themselves into that demographic though, their market could be huge, but they lost the appeal of their site "straight guys" when they started hiring outrightly flamboyant types. | 
