I have to say I also agree that there is an inequality out there, and women come out on top (so to speak) in this case. We do tend to have the upper hand in terms of deciding if/when sex happens with a guy. Bill Maher said something about this on his show, comparing all the hoops men feel they have to jump through to "score" with a woman when they go out to a club and saying something like, "meanwhile, a woman who wants to get laid basically has to do... her hair." ;)

I have no problem with Heidi's idea, but I would be surprised if she can make a go of it, actually.