Thanks for all your comments folks!
Not having experienced this previous Invasion of the Trolls, I wasn't sure how you all felt, but I think the result is clear.
BTW, the magazine in question is
HX, which is indeed a free bar rag but a pretty high class one. The general tone is one of "everybody's happy and having a great time and isn't being gay a great and wonderful thing?" We do have whores in the back but they don't over-run the whole thing, and in fact we've been described as the best example of our kind of magazine in the world, whatever that means.