Advertising Double Takes

drrionelli: Recently, I saw an ad for a well-known maker of undergarments (okay, it was Jockey). It was a print ad in a circular for J.C. Penney. It showed a young, muscular fellow in a pair of their "pouch" briefs.

Right next to the picture (yes, right at crotch level) was the J.C. Penney slogan: "It's all inside."

One wonders if the layout was intentional. ;)

Of course it was intentional, dr. Madison Ave. types make millions coming up with those double entendre catch phrases. A generation ago it was simply: "A man needs Jockey support."

If you're average (or a little bigger) you can get it all inside that little pouch with no difficulty.

Now if they'd just realize there's a pretty big market out there for hung guys who need a larger Jockey pouch, they could say...

Believe it or not, he got it all inside!

Pecker

drrionelli: Or, perhaps it would be propitious to juxtapose the aforementioned model with a jar of Prego spaghetti sauce with their slogan:

"It's in there." ;)

sammygirly: ...while the model eats a Mr. Big chocolate bar cuz..."When you're this big, they call you Mister"