Like many other things in life, the ability to "be hairy" is taken for granted (it seems) by many guys. Body hair (especially chest hair) seems to remain an attribute for the most part. It exudes masculinity. Many men who aren't hairy sure would like to be.

This current fad of being "less hairy" will run its course over time, I believe. Perhaps in a few years, "being hairy" will once again be more sought after.